Sir Hotels Debut Bespoke Cultural Experiences in Europe

European boutique brand Sir Hotels has launched tailor-made guest experiences led by local experts in Berlin, Hamburg, Amsterdam and Ibiza. The collection of custom tours and workshops will include a personalised cooking lesson with former Noma chef Boris Buono in the hillsides of Ibiza to a glimpse of the best of Amsterdam nightlife with nocturnal legend Jackson Romijn.

Ranging in price, style and duration, Sir Explore will present nine different experiences to Sir Hotel guests, visitors and locals on food, art, music, wellness and history. Founder and owner of Sir Hotels Liran Wizman believes the atmosphere of a city is made up of the variety of people who inhabit it, and it was this he was keen to tap into. “Through Sir Explore, we give these individuals a stage to express the city’s multiple layers while enabling guests and locals to dive into the history, culture, community and neighbourhood.”


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