Etihad Airways Launches 48 Hour Challenge to Promote Abu Dhabi Stopovers

Etihad Airways has challenged passengers and locals to experience a host of ‘once in a lifetime’ activities throughout the emirate in just two days with its 48 Hour Challenge.


The initiative is part of Etihad Airways’ wider stopover campaign promoting Abu Dhabi as a ‘holiday within a holiday’ for transit travellers and ‘staycation’ option for UAE residents.


To launch the campaign, Etihad Airways recently challenged TV personality and frontman of British indie rock band Kaiser Chiefs Ricky Wilson to spend 48 hours exploring what Abu Dhabi has to offer. His video, which includes speeding down a waterslide at Yas Waterworld and skiing the desert sands on a snowboard,is part of a global online promotional campaign that captures the excitement of the challenge.


The airline will also launch a special competition to promote its stopover programme. Until the end of 2017, it will give away 500 prizes to members of the public who take up the 48 Hour Challenge and who post their experiences on Instagram using the hashtag #EtihadChallenge. The prizes on offer range from 24-carat gold spa treatments to desert safari trips.

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