ILTM Asia to Split and Move to Singapore

ILTM Asia, the acclaimed luxury travel show held each June in Shanghai, will split into two dynamic new events – ILTM China, which will remain in Shanghai, and ILTM Asia-Pacific, which will debut in Singapore May 21-24, 2018. While the new ILTM China will focus on China travellers, ILTM Asia-Pacific will be repositioned to represent the whole of Asia, bringing more international buyers and similar content to the brand’s luxurious event in Europe, ILTM Cannes.

“Research amongst our clients shows that the luxury outbound market is growing so fast that many companies are now separating their current and future business plans and marketing strategies to focus on China and Asia as two independent opportunities,” says ILTM Portfolio Director Alison Gilmore. “ILTM has listened and is responding with two dynamic events dedicated to their own audiences. We will create the show [ILTM Asia-Pacific] to be as international as Cannes, with the same ambiance, story and stature but set in the dynamic heart of Asia – Singapore – considered to be both the region’s gateway and its hub.”

This year’s event in Shanghai continued to be popular with exhibitors and buyers from around the world. According to Gilmore, 462 exhibitors from 53 countries attended the Shanghai event. They were there to conduct 26,000 scheduled appointments with 470 buyers from 18 countries, including 272 visiting the show for the first time.

The introduction of two new shows is perfectly timed. Asia Pacific surpassed North America for the first time in 2016 to become the region with the largest amount of high net worth wealth, according to the World Wealth Report.  By 2025, the report states, Asia-Pacific’s high net worth population would more than double to 11.7 million individuals.  

To complete the ILTM offering in Asia, ILTM Japan will continue to invest in the region, developing long term business relationships and exploring inbound opportunities for luxury Japanese brands, when it is next held in February, 2018 in Tokyo.

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