Spa at JW Marriott PhuQuoc Emerald Bay Embraces Mushroom Theme

Designed by exotic luxury resort kingpin designer Bill Bensley, JW Marriott PhuQuoc Emerald Bay’s design narrative was developed around the concept of a mythical academy of learning, honouring French naturalist Jean-Baptiste Lamarck who laid the groundwork for Darwin’s theory of evolution.


Opened this March, the 244 guestrooms, suites and villas are spread throughout different wings, giving guests the experience of being in their own dedicated section of the resort. Playing on the concept of academia, the accommodation wings are named after different academic departments.



The French have long believed in the therapeutic qualities of mushrooms, and Bensley has run with this idea in the Spa by JW by incorporating references from Alice in Wonderland where mushrooms were eaten by the protagonist to change her physical state. Mushroom-shaped furnishings and hand-painted walls of flora and fauna line up against framed biological illustrations of fungus. Bensley also took inspiration from the book for a hidden corridor, where asymmetric arches curve at mirroring angles to create a layering effect to represent Alice’s falling down the rabbit hole.

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