Veuve Clicquot Launches Striking New Packaging

Inspired by the forward-looking spirit of adventures, Veuve Clicquot has created two special packaging concepts for its Yellow Label Champagne, a perfect gift for travellers to pick up on the go.

A twist on traditional road signs, the Clicquot Arrow features a choice of 29 global destinations emblazoned on its metal’s case front, from Cape Town and Kyoto, to Buenos Aires and Berlin, along with the distance calculated in kilometres from Reims, the location of the company’s production house.

The Clicquot Trunk, crafted out of Veuve Clicquot yellow cardboard and leatherette, comes with a set of stylized stickers inspired by those attached to a seasoned traveller’s suitcase. Both packages are designed to hold a 75cl bottle of Yellow Label.

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