Emirates Introduces Interactive Amenity Kits

Travellers in Emirates’ Economy Class can now enjoy its new interactive amenity kit, a collaboration with Blippar, the world’s leading AR and visual discovery platform.

By downloading the Blippar mobile phone app, and using it to scan the amenity bag, passengers will be able to unlock a world of entertainment, which will be refreshed every six months, on their mobile devices. The Blippar app is also a visual browser which enables passengers to discover more about the world around them. They can point at thousands of objects already recognised by Blippar, from laptops to clothing and food to pets, to get additional information on those items.

The kit bags come in six designs inspired by six regions in Emirates’ global network: Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions. The Middle East design, in particular, features Arabic calligraphy by UAE-based artist Tagelsir Hassan.

The kits include all the necessities for additional comfort on long-haul flights, including an eye mask, earplugs, toothbrush and toothpaste, and socks, each tailored to the style of the kit bag. The multipurpose pouches are made of Neoprene material – a water-resistant fabric – and are designed to be reused after the flight to store anything from devices to cosmetics and stationery.

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