A New Luxury Resort Opens in Hua Hin

Accor Hotels has opened the new 77-room SO Sofitel Hua Hin in Thailand, the first SO Sofitel resort in Asia Pacific. With an “Imaginative Escape” concept, the new resort offers travellers a sense of refinement and a nostalgic seaside charm. It also features private access to Cha-am beach.

Award-winning Thai architect Duangrit Bunnag created the resort's original, bold structure, featuring an interwoven maze of open courtyards and private pathways. Painting the canvas is Donatien Carratier, who is the visionary behind SO Sofitel Hua Hin's “Evolution of Life” theme, putting a whimsical surprise around every corner.

For the private spaces, Donatien developed two vibrant room styles. SO Nature rooms are a mix of simple, natural elements and lavish French refinement, providing a relaxing environment that is in line with Mother Nature. The elegant SO Arty rooms blend the sophistication of the past with chic, contemporary designs. These rooms offer an atmosphere of dreamlike luxury, featuring the award-winning work of American photographer Lois Greenfield, known for her distinct approach to capturing the human form in motion.

The resort also brings Hua Hin three innovative food and beverage outlets destined to delight the local culinary scene. The White Oven restaurant serves authentic Thai cuisine, while HI-SO, the picturesque rooftop bar, is a perfect place from which to chill and socialize over cocktails crafted by a master mixologist. The playful and lively Beach Society serves à la carte beachside bites and seafood BBQs, all superbly prepared with the finest and freshest local ingredients.

For wellness, the resort offers SO SPA and SO FIT, as well as two pools: the adults-only Solarium Pool and family-friendly SO Pool.

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