Qantas Offers Real Entertainment with Virtual Reality

Qantas has teamed up with Samsung to trial, for three months, virtual reality entertainment on selected flights and within its lounges. The virtual reality (VR) technology gives customers a spectacular three dimensional experience in a 360-degree style interactive format and will showcase the sights and delights of network destinations, new Qantas products, and the latest inflight blockbuster movies. A number of Samsung Gear VR headsets will be made available to customers in Sydney and Melbourne International First Lounges as well as in the First Class cabins on select A380 services. Qantas will be the only airline to offer a virtual reality entertainment experience inflight.


“Whether the user wants a virtual tour of our new Los Angeles First Lounge or to experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers,” says Qantas group executive, brand, marketing and corporate affairs Olivia Wirth. “From an inflight entertainment perspective, it’s an industry first. Qantas is committed to being at the forefront of innovation to give our passengers the very best and latest inflight experiences, like accessing the virtual worlds of their favourite Hollywood blockbusters from the comfort of their seat 40,000 feet above the ground. It’s also a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.”


Samsung Electronics Australia chief marketing officer Arno Lenior says the deployment of Samsung Gear VR technology across selected Qantas services will provide an exceptional experience for customers.


“We believe Samsung Gear VR, one of the latest innovations from Samsung, will open new worlds for Qantas customers who experience the technology for themselves,” says Ms Lenior.


The Samsung VR headsets will be featured in the First Class Lounge in Sydney and Melbourne from mid-February, and on select A380 flights between Australia and Los Angeles in the First Class cabin from mid-March.

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