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Luxperience Brings Experiential Luxury Downunder



Luxperience, the dedicated experiential luxury showcase held in Sydney for its second year, will grow by a further 50 percent in 2014, promises CES Helen Logas. The 2013 incarnation of the luxury travel show was already up 50% on the inaugural one in 2012.
 
Over 300 buyers met with 148 exhibitor companies over a series of 26,000 15-minute meetings over the three days of Luxperience. Representatives from 47 countries attended.
 
Luxperience 2014 will also take place August 31 to September 3, 2014 in the impressive location of the Overseas Passenger Terminal. The venue allows travel buyers to look at iconic Sydney Opera House and the Harbour Bridge, even while conducting business.
 
“We already have commitments from 80 percent of exhibitors here this week that they will sign on again for next year,” says Lindy Andrews, Director of Sales and Partner Alliances for Luxperience. Private sector entities such as Six Senses Hotels, Resorts and Spas, Relais& Chateaux, Luxury Lodges of Australia, and Navigate Oceania, which represents 28 luxury lodges in New Zealand and the Pacific, have already committed to Luxperience 2014.
 
Logas says the waterfront venue was a key component of the show's success. “It gives us the intimacy that luxury buyers and sellers want. With the view of the Opera House and waterfront the physical environment is inspirational and helps sellers sell.”
 
Luxperience's niche focus on high-end travel is key, said Karine Thomas, Director of Navigate Oceania. “There is no other show that's held in the southern hemisphere that has the level of luxury buyers attending as this show does.”
 
Last year an estimated US$4million of business was contracted within two months of the show, according to a buyer and seller survey. “Feedback from exhibitors is such that we seem likely to comfortably exceed that this year,” saysLogas. www.luxperience.com.au






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